Key Terms

Accents – are secondary and tertiary focal points because they accent other important points on the page.

Content – the words and phrases and graphics on your page.

Emphasis- states that the most important element on the page should be the most prominent, the second most important element should be secondary in prominence, and so on.

Focal Point – the visual element or part of a page that is most emphasized ad that first attracts and holds the reader’s attention.

Visual Hierarchy – simply refers to the arrangement of visual elements such as type and image on the page according to their order of importance and, consequently, emphasis.

Brief Summary

Pretty much this chapter is about emphasis. It really is for most people an overview on information the already know or do unknowingly. The chapter tells you the proper way to use emphasis and gives examples of what is and isn’t proper use.

Have a reason for using different types of font, using improperly can take away from your emphasis.

Font size and font bold are two examples used as don’t overdo them and make them flow. Also the way you align your page is important, similar to the inverted pyramid in journalism, the chapter says to put the most important information at the top of the page.

Emphasis and C.R.A.P

Emphasis and C.R.A.P. are related.  They both deal with the way a website or blog is structured and if used properly provide the reader information while visually enticing them. With both the improper use can lead to the reader not gaining the information they came to obtain.

Graham, Lisa. Basics of Design: Layout and Typography for Beginners. Albany, NY: Delmar, 2002. Print.