Rhetoric on Town Contrast

Posted on Flickr by fdtate

Rhetorical Analysis

This is as advertisement advocating for people to drink coca-cola. The audience is anybody that drinks soft drinks. The age range of the audience is wide as both adults and children drink soda.

Design Analysis

The photo uses the design technique contrast. Contrast in font size, type and color are the contrast techniques used. It brings a greater visual interest and catches the eye of the intended audience. The ad design is something different, refreshing, which is synonymous with the product being advertised.

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