Posted on Flickr by fauxto_digit

Rhetorical Analysis

This is an advertisement advocating for people to drink Corona Lime. The audience is for anyone who is legally able to drink. Young people are an obvious target as they consume a significant amount of alcohol through binge drinking. Also older people are targeted as the palm tree in the add signifies that drinking Corona Lime is a getaway, a break from life.

Design Analysis

The photo uses the principal of balance. It uses symmetrical balance, if drawing a line down the middle you have the corona on one side and the palm tree and lights on other side therefore balancing the ad. I feel the picture is balanced in a way to show a before and after effect. Drink corona lime and you will feel as if you are in a paradise the palm tree signifies. This meets the audiences needs as alcohol is a depressant and in drinking it you are getting away from what troubles or is depressing you.