Rhetorical Analysis
The purpose of this website is to provide the reader with travel destinations and things to do once at the locales in the magazine. The audience is anybody interested in doing some traveling or someone who enjoys reading about culture around the world. More than likely the age of the audience is older as young people for one probably don’t have the financial means to travel. Honeymooners or study abroad students may be the exception to that. In terms of gender I would say audience is both as the magazine profiles both favorite destinations of both men and women. A lot of the images on the site are designed to entice the reader to travel to the said destinations.
Design Analysis
The IMAGES on the website are used to highlight either a particular location or an attraction at a location. Travel and leisure are the EMPHASIS as they are in caps at the top of the page to show what the magazine contains. The FLOW of the page is from right to left with the large advertisments leading you to the particular articles detailing travel that are all highlighted in orange font. The size CONTRAST places the importance on the advertisements on the page as this is the money maker for the website and a good travel advertisement on a destination may lead the reader to read a travel article about the place being advertised. REPETITION is used as all the article titles use the same font size and color. The BALANCE of the page is really poor as the right side of the page with advertisements takes all the readers attention. The ALIGNMENT of the page is structured in that the middle of the page has the stories aligned either web exclusives or magazine content.
Design/Rhetorical Analysis
The purpose of this magazine is to entice travel and the website design puts the focus on the advertisements that promote travel. The balance is lacking on the page as putting advertisements on both sides of the webpage would entice the reader to view the whole website and also ensure that wherever the reader looked a advertisement could be seen. If a reader didn’t want to look at advertisements they could just look at center and left side of page.
Citation
With image citation the site just attributes the photo the person right under the same image. They use very small print in attributing the work this keeps the emphasis on the photos of the travel locations which goes with the rhetorical purpose of enticing travel.